Targeting users directly in their inbox is still an effective means of capturing sales and communicating important messages to your customers.
For several years we have been fortunate to work with Western Union, a world leader in global payment services, on multiple email marketing campaigns.
Our role has been to support the marketing managers from several different countries in developing multiple email campaigns for world markets in various languages.
Each campaign has been based on the overall campaign strategy to match the supporting editorial as well as outdoor advertising and online ads.
As always, we used the latest HTML and CSS practices to produce fully responsive emails to work across multiple platforms with results fully tested using the industry leader in email testing, ‘Litmus’.